Roastmasters coffee is sustainability sourced from the finest crops in The Coffee Belt. These regions in the Equatorial Zone are home to the perfect conditions for growing beautiful beans! Roastmasters pride themselves on craft roasting every batch to bring you the finest coffees from around the world. Roastmasters believe in air roasting the finest beans. This method delivers quality coffee that is consistently clean and rich in flavour by evenly distributing the heat and blowing out all the chaff – the thin, dried skin that comes off during roasting. By removing this part immediately, preventing a smoky, burnt flavour from getting in the way of the truly natural, precious flavours of each batch.